JKTPO participated in
IndusFood 2023,Hyderabad
Jammu and
Kashmir Trade Promotion Organization (JKTPO) participated in Indus Food -2023 which
was held from 8th to 10th of January 2023 at Hitex International Exhibition
Centre, Hyderabad a flagship B2B event organized by Trade Promotion Council of
India (TPCI).
Indus Food
is the South Asia’s largest integrated food and beverage trade fair. It provides
retailers and buyers opportunities to network and conduct business with new and
existing exhibiting suppliers. Indusfood is the most comprehensive F&B
marketplace in the South Asia region, showcasing F&B products, F&B
processing, and packaging technology.
On the
directions of Principal Secretary Industries & Commerce Department,
Prashant Goyal JKTPO set up J&K Pavilion & sponsored and facilitated 11
agro and food processing based registered local entrepreneurs to showcase their
product and services in the exhibition to enhance their visibility during the
exhibition as well as to build business connects. Major exhibitors from
J&K who participated in the event where BST Organics, Noor brand Saffron, Kashmir
Roots private limited, M/s M Maqbool (Nadur), Sarveshwar Foods, Nimbark Organics
,Valley Exotic private limited, Saffron Mart, Wazwan of Kashmir& Corporate
Supplies. Some of the unique products exhibited included Saffron, Honey, Kehwa,
Nadru, Spices, Basmati rice, Mushrooms, Dried vegetables, processed food
products, organic and local frozen food products, etc.
Stalls in
the “J&K Pavilion” showcasing the Agro & Food processing
products was one of the biggest attractions at Indus Food, 2023 and witnessed
tremendous footfall, fascinating the domestic/international Buyers through
their offering of a unique range of products. The Brand J&K has
found excellent acceptability among the visitors boosted by the authenticity
and uniqueness of products. The J&K exhibitors displayed and promoted the
uniqueness and strength of J&K among the National and International
visitors
The event
has provided an excellent platform to the budding and established entrepreneurs
of J&K in terms of improved product visibility, retail sales, opportunity
for synergetic collaborations through fruitful meets conducted with national
and international visitors/buyers, market and competitor knowledge and insights
into best practices of business.
The exhibitors from J&K also participated in
B2B meetings which were held with national and international buyers and
huge response in terms of business leads was generated which when converted
into orders will result into a good business for them in future.
Buoyed by
the huge crowd thronging their stalls, all the exhibitors from J&K
Pavilion, expressed gratitude for the opportunity provided by JKTPO under aegis
of Industries & Commerce Department and urged to organize more such
engagements going forward.
As quoted
by some of the exhibitors “Participating
in this event has ensured National and International market connect and
exposure to us and this would help us to further grow business and enhance
global competitiveness” and “It gave us the opportunity to interact directly
with the international buyers which results in generating leads and understand their
requirements”
Anoo
Malhotra, Managing Director, JKTPO observed that participation in such sector specific and
National events opens new markets for sellers to promote and sell their
products.
The prime
objective of JKTPO is to promote, organize, manage and participate in the trade
fairs and exhibitions in India and abroad on regular basis to promote brand J&K
and enhance its global competitiveness. JKTPO organizes and participates in various
activities like Buyer-Seller Meets, Trade Fairs, Exhibitions, Conferences,
Seminars, Business delegations to name a few. For participation in these
events, exporters, entrepreneurs and sellers from J&K can register
themselves on JKTPO’s website - www.JKTPO.in and be
informed about such events in future.