JKTPO’s GeM onboarding drive of ODOP reaches
district Budgam
30+ Kani Shawl sellers/artisans onboarded on
spot
Jammu and Kashmir Trade
Promotion Organisation (JKTPO)in association with Invest India (ODOP team)&
District Administration Budgam and organised anonboarding drive of one district
one product (ODOP) of Budgam i.e. Kani Shawl on Government e-Market place (GeM)
for potential exporters, societies & artisansof district Budgam at CFC, Kanihama.
On the
directions of Principal Secretary to Government, Industries and Commerce Department,
Mr. Prashant Goyal, JKTPO is reaching out at District Level to promote local
ODOP products and aware the entrepreneurs/artisans regarding the benefits of
selling products on Government e-Market place. The drive is in line
of the planned drives to be held across the UT for the onboarding of ODOP
products on GeM platform. This is the second
district level drive for onboarding of ODOP product on GeM in a row after
Ganderbal.
Kani Shawl is GI tagged and ODOP of district Budgam
under District as Export Hub Scheme/ODOP initiative. Kani Shawl is
a type of Kashmir
shawl originating from the Kanihama area of the Kashmir
valley
The event
was graced by SDM Beerwah, Mr Taufeeq Ahmad Qaziand while addressing the
gathering he said “Kanihama has a great potential for Kani shawls and on
boarding on GeM will help them to get direct orders which will minimise the
scope of middleman”. He added, Kani Shawl has been selected as ODOP (One
District One Product) from district Budgam and has immense potential for
exports. District Administration is working in full swing withGovernment and
other export institutions to promote the Kani shawl and make Kanihama “Village
hub of exports” under District as Export Hub Initiative.
The drive
was attended by the 55artisans, societies and exporters from district Budgam
and also by officers of Handicrafts and Handloom Deptt. The working and benefits
ofGovernment
e-Market place (GeM) was explained in detail and
the working of the portal was demonstrated. The participants were given the
opportunity to interact with experts from JKTPO & Invest India and all the queries
related to GeM portal were resolved.
The Government e-Marketplace (GeM) is an online
platform for public procurement in
India. To provide forward market
linkages for ODOP products on this portal, Department for Promotion of Industry
and Internal Trade, Ministry of Commerce has taken a joint meeting of all
States/UTS in which it was informed that "ODOP Products" are to be
onboarded on GeM portal and "District Collectors" have been
designated as OEMs to facilitate the GeM portal onboarding drive at district
level. Artisans/ Farmers /FPOs/ Artisan Organizations/ SHGS/ Small
entrepreneurs of "ODOP Products" can get onboarded on GeM portal
without any fees and GST.The onboarding will open Government market for ODOP
products especially for gifting/souvenir purpose during major government events, conferences,
summits especially in view of various G20 meetings to be held across the
country in 2023.
During this
day long drive 30+ Kani Shawl sellers were onboarded on GeM on spot free
of cost and rest started the process of onboarding.
JKTPO is
providing both physical and e-commerce marketing platform to entrepreneurs of Jammu
and Kashmir at the National and International levels. Initiatives like
participation in trade fairs/exhibitions, on boarding drives on GeM, ONDC and
other e commerce platforms, Export awareness programmes at District level will
help to improve overall trade and export ecosystem of UT of J&K. A similar
onboarding drive is scheduled for Kupwara and Ramban districts of Jammu and
Kashmir in next coming days.