30+ Exhibitors sponsored by JKTPO at Punjab International Trade Expo (PITEX), Amritsar
Jammu, 13 December 2022: Jammu and
Kashmir Trade Promotion Organization (JKTPO) has participated in 16th
edition of Punjab International Trade Expo (PITEX), from 8-12 December 2022 at Amritsar,
Punjab, a flagship B2B& B2C event.
Pavilion setup by JKTPO, showcasing the UT’s
Culture, Heritage, Handloom and Handicraft and Agricultural products was one of
the biggest attractions at PITEX 2022 and witnessed tremendous footfall. PITEX
brought together industry, trade and business from all over the country as well
as from abroad to be a catalyst of economic growth in the country. The J&K exhibitors have promoted the
uniqueness & strength of J&K to the National & International
visitors.
More than 30 exhibitors including Women
Entrepreneurs from Hausla, NGOs & Societies along with
departments/corporations of J&K Government exhibited unique and wide range
of products during the event viz. Pashmina Shawl from Kashmir , Kani Shawls,
Sozni work , Handicrafts from Jammu and Kashmir region, Walnut, Kistwari and
kashmiri Saffron, Honey and Rajmash from Doda/Kistwar, Modern Textiles
/toys/accessories etc.
Special feature of JKTPO pavilion was
presence of women entrepreuners and specially-abled societies. Media
interaction with Hausla Women Entrepreneurs of J&K
was organized in which women entrepreneur of J&K shared their experience
with media. Hausla women also shared their entrepreneurial journey, their experiences,
and briefed about the support which they are getting from the present government
of UT of J&K to make their business more progressive and sustainable.
The event has provided an excellent platform
to the budding and established entrepreneurs of J&K in terms of improved
product visibility, retail sales , opportunity for synergetic collaborations
through fruitful meets conducted with national and international
visitors/buyers, market and competitor knowledge and insights into best
practices of business. Huge response in terms of business leads was generated which when converted into orders
will result into a good business for the
them in future.
Mr Khalid Jahangir, JKAS, MD, JKTPO
observed that showcasing of unique products of Jammu and Kashmir in such kind
of events helps to improve overall business ecosystem of UT of J&K. He
stressed on importance of promoting authentic quality products from J&K at national
& international level events ensuring forward market linkages. He informed
that JKTPO under the aegis of Department of Industries and commerce is providing
both physical and e-commerce marketing platform to entrepreuners of J&K.
Initiatives like participation in MSME Expo, GI Fair, India International Trade
Fair, IHGF Fair, Agrotech Fair , onboarding drives on ONDC platform, walmart
vriddhi, flipkart , and proposed onboarding drives on GeM are few to mention.