MiTEX
2024 – Press Release
The
Jammu & Kashmir Trade Promotion Organisation (JKTPO) has successfully
participated in the MiTex 2024, held in Mumbai from February 16th to 26th,
2024. The Jammu & Kashmir pavilion showcased the cultural richness and economic
potential of the region, leaving a lasting impression on visitors and
exhibitors alike. The participation in the well known exhibition demonstrates
unwavering commitment of the Jammu & Kashmir Government to provide market
linkages to our entrepreneurs/ artisans/ weavers/ farmers for exploring markets
and business opportunities.
MiTEX
is Maharashtra’s largest Trade Fair bringing participants from diverse
industries under one roof to interact and sell to a discerning audience. From
consumer durables to handicrafts, it will be a perfect platform to boost trade
and encourage retail sector. MiTEX is organised by MAHARASHTRA CHAMBER OF
COMMERCE, INDUSTRY AND AGRICULTURE (MACCIA) is the Apex Chamber of Maharashtra
State representing the Commerce, Industry & Agriculture sector since the
year 1927.
Under
the guidance of Administrative Secretary, Industries and Commerce Department,
Jammu and Kashmir Trade Promotion Organization (JKTPO) curated a spectacular
display with 22 stalls dedicated to exceptional and world-famous Handloom and
Handicraft products of the UT.
MiTex
2024 provided an invaluable platform for exhibitors from Jammu & Kashmir to
display their unique Handicrafts, Handloom textiles, delectable Food items, and
various other indigenous products. The Jammu & Kashmir Pavilion, curated by
JKTPO, stood out as a beacon of the region's diverse offerings, attracting a
significant number of visitors throughout the duration of the event, and generating
sales of worth Rs 80 Lakhs.
The
pavilion offered visitors an immersive experience, allowing them to explore and
appreciate the intricate craftsmanship, vibrant textiles, and delicious flavours
that define Jammu & Kashmir. From intricately designed handicrafts to
traditional handloom textiles and mouth-watering local delicacies, the pavilion
provided a glimpse into the cultural and economic vitality of the region.
The
Jammu & Kashmir Pavilion at MiTex 2024 received positive feedback from
visitors and exhibitors, highlighting the quality and diversity of products on
display. The pavilion served as a testament to the resilience, creativity, and
entrepreneurial spirit of the people of Jammu & Kashmir.
As
the curtains close on MiTex 2024, JKTPO remains committed to promoting the
cultural heritage and economic potential of Jammu & Kashmir on both
national and international platforms. After the success of recently concluded
Jammu Trade Fair, plans are already underway for JK Trade 2024 at Art Emporium
in Srinagar, showcasing the region's offerings and facilitating business
collaborations.