Jammu and Kashmir Trade Promotion Organization

Activities

Jammu Trade Fair 2024 Kicks Off with Grandeur and National Partnerships

Press Release for Jammu Trade Fair 2024

Jammu Trade Fair 2024 Kicks Off with Grandeur and National Partnerships

Sh. Rajeev Rai Bhatnagar, Advisor to Hon’ble Lt. Governor of J&K Inaugurates 1^st edition of Jammu Trade Fair 2024, Showcasing J&K's Economic and Cultural Brilliance

Jammu, 31 January 2024 – Sh. Rajeev Rai Bhatnagar, Advisor to Lieutenant Governor, J&K, inaugurated the 1^st edition of Jammu Trade Fair 2024 at the Gen. Zorawar Singh Auditorium Ground, University of Jammu. The Trade Fair, organized by the Jammu & Kashmir Trade Promotion Organization (JKTPO) Department of Industries & Commerce, provides a captivating display of the Union Territory's rich culture and untapped trade potential.

The Jammu Trade Fair 2024, is a flagship event aimed at showcasing the economic and cultural vibrancy of Jammu & Kashmir, being organized from January 31st to February 4th, 2024. Notably, the Jammu Trade Fair 2024 is being organized on revenue generation model with least relevance on Government budgeting support, thus being first of its kind and a trail blazing event. Further, the event has received official approval from the Ministry of Micro, Small and Medium Enterprises (MSME), Government of India, further validating its significance as a key platform for fostering economic growth and cultural exchange in the region.

Driven by the vision of 'Sabka Saath, Sabka Vikas, Sabka Vishwas, Sabka Prayas,' the Jammu Trade Fair 2024 aims to showcase the diverse economic and cultural facets of J&K. Intended to be a signature event, the Jammu Trade Fair is set to become an annual fixture on fixed dates, creating a consistent platform for businesses and investors, and provide a unique identity to Jammu city.

With over 110 stalls, the Jammu Trade Fair 2024 is a comprehensive exhibition, spanning Handloom & Handicrafts, Horticulture, Agriculture, Fashion & Accessories, Travel and Tourism, Building Materials, Furniture, Interiors & Home Decor, and more. Various manufacturers and artisans are also part of this exhibition, collectively highlighting the rich cultural and industrial tapestry of the region.

The Jammu Trade Fair 2024 gathered sponsorship from key organizations, enhancing its significance in the business landscape. Sponsored stalls and exhibitors feature esteemed entities including SIDBI (Small Industries Development Bank of India), NABARD (National Bank for Agriculture and Rural Development), DCH (Development Commissioner Handicrafts), and TPCI (Trade Promotion Council of India). The event's power is fuelled by industry giants such as JSW (Jindal Steel Works), Varun Beverages, the global e-commerce giant Amazon, and Karcher, collectively contributing to the success and vibrancy of the trade fair.

Addressing on the occasion Sh. Bhatnagar highlighted the distinctiveness and quality of every product originating from J&K, emphasizing that the region offers opportunities for growth, development, and success. He expressed that the organization of Jammu Trade Fair 2024 marks a significant milestone for J&K, where the government is extending comprehensive support to farmers, manufacturers, and artisans. Sh. Bhatnagar commended the incentives provided in the Union Territory, acknowledging them as the best in the country. He applauded the dedicated efforts of JKTPO and the Industries and Commerce Department in organizing the Jammu Trade Fair 24 and stressed the potential benefits it could yield. Mentioning the One District One Product (ODOP) initiative, he noted that nearly 17 products have received Geographical Indication (GI) tags, with others in the pipeline. Sh. Bhatnagar likened J&K to a sunrise region brimming with opportunities and commended the cultural program and artisans for their impressive performances.

Speaking at the event, Commissioner Secretary, Industries & Commerce, Vikramjit Singh stated that recognizing the true potential of JKTPO's could foster an environment for business that actively supports trade and exports to help J&K to flourish and prosper economically. He appreciated such programmes in empowering local farmers, sellers, and producers and enhancing Jammu and Kashmir's socio-economic environment. He said that this inaugural event is set to become the flagship event and is planned to be held annually in both Jammu and Kashmir divisions.

Managing Director of JKTPO, Sh.Khalid Jahangir, extended his gratitude to the Advisor to Hon’ble Lt. Governer J&K for addressing and give valuable insights to gathering. He gave out that JKTPO is mandated to organize such events for the promotion of unique products of J&K. Sh. Khalid conveyed appreciation for the support and guidance received from the Industries and Commerce, J&K Academy of culture, Art & Languages, HoDs and other organizations and stakeholders for organizing this event, highlighting the continuous support provided.

A vibrant cultural show marked the occasion, with the presence of key officials, including Vikramjit Singh, Commissioner Secretary, Industries & Commerce Department, Khalid Jahangir, Managing Director JKTPO, Arun Kumar Manhas, Director Industries & Commerce Jammu, Inderjeet Singh, Managing Director SIDCO/SICOP, Vikas Gupta, Director Handloom & Handicrafts Jammu, Baldev Singh, farmer Deputy Mayor Jammu, Atul Sharma, Managing Director Handloom and Handicrafts Corporation, Yelludurai Joint Director MSME, Anil Kumar DGM SIDBI, Ratan Lal, DGM NABARD, Ms. Ambika Sambyal AD, DCM and officers of J&K Government and members of business and trade fraternity were present. Artisans showcased the cultural tapestry of Jammu & Kashmir at the Jammu Trade Fair 2024, enchanting and featuring soulful melodies that echoed the spirit of the region. From the rhythmic charm of traditional Dogri and Kashmiri dance performances to other indigenous art forms, the event became a celebration of the diverse cultural heritage.

The Jammu Trade Fair 2024 promises to be a power-packed event, bringing together businesses, investors, and enthusiasts to explore the economic and cultural richness of J&K.