JKTPO Spotlights Jammu &
Kashmir’s Culinary Brilliance in Food & Agriculture at Indus Food 2024
Noida, January 10, 2024: Jammu & Kashmir,
renowned for its rich culinary heritage, proudly exhibited its diverse Food,
Agriculture, and Horticulture products at the prestigious Indus Food 2024. The
event, held from January 8th to 10th, witnessed J&K's vibrant
participation, capturing the essence of the region's agricultural prowess.
Indus Food 2024, Southeast
Asia's largest food and beverage export-focused exhibition, served as a vital
platform for international collaboration within India's dynamic food industry.
The event, organized by the Trade Promotion Council of India in association
with the Ministry of Commerce, Government of India, attracted over 1200
exhibitors and 7500 global buyers.
Jammu & Kashmir,
recently honoured with the Gold (Winner) in the National ODOP awards, claimed
the spotlight at the esteemed Indus Food 2024. Eighteen exhibitors from the
region, witnessed a remarkable showcase of products and impactful B2B meetings
with both international and domestic buyers. These interactions resulted in 780+
promising leads and on spot orders worth 45 Lakhs.
The 7th Edition
of Indus Food was inaugurated by Union Minister of Commerce & Industry,
Consumer Affairs, Food & Public Distribution and Textiles, Sh. Piyush Goyal
praised India’s diverse food industry, emphasizing its potential to captivate
global markets. Sh. Goyal commended the sector's exponential growth, citing a
remarkable 150% increase in processed food exports over the past nine years. He
underscored India's agricultural export potential, currently standing at approximately
US$ 53 Billion, with a projected target of US$ 100 Billion by 2030.
He quoted Prime Minister
Shri Narendra Modi and said that the time has come for a fusion of technology
and taste, emphasizing a new era in the food processing sector. He stressed the
importance of large-scale food processing, effective product branding, and an
export-oriented approach to benefit farmers, boost employment, and elevate the
nation's economic gains.
The platform not only
provided exposure and experience but also facilitated substantial business
opportunities for entrepreneurs from Jammu & Kashmir. The region's
exceptional products and culinary traditions stood out, contributing to the
success of Indus Food 2024 as a significant avenue for promoting India's
diverse food industry on the global stage.
The triumph at Indus Food
2024 reinforces Jammu & Kashmir's position as a powerhouse of culinary
excellence and a vital contributor to India's diverse food industry on the global
stage. The event served as a testament to the region's commitment to promoting
its unique offerings and fostering meaningful connections within the global
food and beverage community.