Jammu and
Kashmir Pavilion at 42nd India International Trade Fair (IITF) was a
major attraction; Jammu and Kashmir day on 18th November 2023
showcased vibrant cultural offerings of Jammu and Kashmir.
New
Delhi- In
a momentous stride towards fostering economic growth and providing vital market
linkages, the Jammu & Kashmir Trade Promotion Organisation (JKTPO) under aegis
of Industries and Commerce Department, Government of Jammu and Kashmir took
centre stage as the "Focus State" at the India International Trade
Fair (IITF) 2023 held at Pragati Maidan, New Delhi from 14th
November 2023 to 27th November 2023. This initiative aligns with the
vision of the Government of Jammu and Kashmir to empower local entrepreneurs by
connecting them with significant opportunities on both domestic and
international fronts.
India
International Trade Fair(IITF) is one of the most prominent and prestigious
Trade fairs not only in India, but in the whole world which attracts
overwhelming participation from Business leader, Industry experts, Trade
enthusiasts, Innovators and Potential partners, inducing collaboration and
opportunities. The IITF witnessed participation form more than 3500 exhibitors
from various parts of the country and different parts of the globe, and about 10
Lac+ visitors visited the stalls and pavilion showcasing variety of products.
One
of the key highlights was the august presence of Hon’ble Lieutenant
Governor of Jammu and Kashmir, Shri Manoj Sinha as Chief Guest on 18th
November 2023 at 42nd IITF
on the occasion of Jammu and Kashmir Day which not only brought added attention
on the Jammu and Kashmir Pavilion but also proved to be a morale booster for
exhibitors and artists of UT of Jammu and Kashmir. Speaking on the occasion Lieutenant
Governor of Jammu and Kashmir acting as Brand Ambassador for the unique
products of Jammu and Kashmir urged the visitors to invariably pay a visit to
JK Pavillion for appreciating the finest craftsmenship and exquisite creativity
of Jammu and Kashmir. He further said that from finest quality handicrafts and
premium class handloom products to best quality Agriculture and Horticulture,
Jammu and Kashmir Pavillion has lot to offer and the product which are
showcased are not only best in country but they are one of the best in world.
The celebration of Jammu
and Kashmir UT date on November 18, 2023, was a landmark moment, inaugurated by
the Hon’ble Lieutenant Governor of Jammu and Kashmir, Shri Manoj Sinha.
Distinguished officials, including Dr. Arun Kumar Mehta, Chief Secretary Govt.
of Jammu and Kashmir, Sh. Vikramjit Singh, Commissioner Secretary I&C and
Sh. Khalid Jahangir, Managing Director JKTPO graced the occasion, reflecting
the region's prominent position at the 42nd India International Trade Fair.
A grand cultural program,
featuring artisans from Jammu and Kashmir, showcased the Dogri and Kashmiri
culture through mesmerizing dance performances. The event resulted in
noteworthy sales, totalling Rs. 3.9 Cr and generated over 11000 business leads.
The pavilion was adorned
with captivating features, including a video wall showcasing product profiles,
success stories, crafts, tourist destinations, and infrastructure. TV screens
strategically placed throughout the pavilion highlighted products, success stories,
and the vibrant culture of Jammu and Kashmir. Live demonstrations of crafts,
such as Kani Shawls, Sozni, wood carving, and paper machie, added an
interactive dimension to the exhibit.
Notable among the offerings
were the Geographical Indication (GI)-tagged products, including Saffron,
Carpet, Kani Shawls, Pashmina Shawls, Honey, Basholi Pashmina, Sozni
embroidery, Basholi Paintings, and Paper machie. The other products includes Sarees,
Kashmir Embroidery, Sozni, and Carpets to Walnuts, Red Chillies, Kidney beans,
Honey, Lavender oil, Mushkbudji. The
sectoral diversity was evident with
exhibitors in Handloom and Handicrafts and Agri-Food Processing and
Horticulture. Corporations like JK Minerals Ltd, J&K Agro Industries Dev.
Corporation, J&K Industries, J&K Handloom &Handicrafts Development
Corporation added a corporate dimension to the pavilion.
The Jammu and Kashmir
Pavilion at IITF 2023 was not just a trade showcase; it was a celebration of
the region's economic resilience, cultural richness, and global appeal. Jammu
and Kashmir Trade Promotions Organization’s (JKTPO) active involvement in IITF
2023 underscores the region's commitment to promoting its diverse and abundant
culinary offerings, creating opportunities for trade, investment, and global
connectivity. The participation of 123 artisans, farmers, and cooperative
societies from various regions of Jammu and Kashmir showcases GI Tagged
products, receiving positive responses in terms of sales and leads generated.