Jammu and Kashmir
Trade Promotion Organization (JKTPO) Showcases Rich Heritage & Craftmanship of Jammu & Kashmir at Eastern
Himalayan Trade Fair 2023
Guwahati, Assam,
10 October 2023: The Jammu and Kashmir Trade
Promotion Organization (JKTPO participated
in the prestigious Eastern Himalayan Trade Fair 2023 organized by India Trade Promotion Organization (ITPO) in association with Ministry of MSME and Department of Industry & Commerce, Assam showcasing the exquisite and diverse handicraft, handloom, agriculture, horticulture, and other products from the
enchanting region of Jammu and Kashmir. The event took place from 01st to 08th October
2023, in Assam Engineering Institute
Playground, Chandmari, Guwahati
which attracted buyers,
visitors, traders, and enthusiasts from across North-East Region and India.
The Eastern Himalayan Trade Fair is a flagship event
aimed at celebrating and promoting the unique cultural
heritage, craftsmanship, and traditional expertise
that different regions in India have to offer. With Jammu and Kashmir
being a treasure trove of ancient
traditions and indigenous practices, the participation of exhibitors, artisans, farmers etc from J&K in this event played a crucial role in highlighting the UT’s exceptional products.
The event witnessed an impressive display
of a wide range of products like Hand- knotted silk carpets, kani shawls,
pashmina shawls, sozni, saffron, readymade garment,
saffron tea, saffron, dry fruits, lavender oil, rosewater, and paper mache.
With national buyers in attendance, the fair facilitated fruitful business interactions and paved the way for expanding market opportunities. The platform
resulted in generation of 200+ business leads and on spot retail sales of INR
5.00 lacs to J&K exhibitors.
The Hon’ble Minister Industry & Commerce, Assam Sh.
Bimal Borha interacted with
exhibitors from Jammu & Kashmir and appreciated the unique products from the region.
The Department of Industry & Commerce, Assam further facilitated interaction of exhibitors from Jammu & Kashmir with Farmer Producer
Corporation (FPC), Small Tea Growers
(STG) and Handicraft & Handloom
retailers in Assam. The Access Development Services in association with Assam Government Marketing Corporation Ltd showcased interest
in organizing an artist
exchange program with JKTPO and Dept. of Handicraft & Handloom,
J&K.
JKTPO has continuously provided an ideal platform to the
exhibitors of J&K to showcase
their unique products of Jammu & Kashmir in different platforms domestically and internationally.
JKTPO was also awarded “Certificate of Excellence in
Display” by ITPO & Dept. of I&C,
Assam. The successful participation & interest
shown by Dept. of Industries & Commerce, Assam for
collaboration with Dept. of Industries &
Commerce, J&K reflect the growing demand and appreciation for our
region's distinct products, creating
pathways for economic growth and promoting the
rich cultural heritage
of Jammu and Kashmir.