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Hon’ble Chief Minister Sh. Omar Abdullah Inaugurates Jammu and Kashmir Day at IITF 2024, Celebrating Cultural and Economic Splendor

Hon’ble Chief Minister Sh. Omar Abdullah Inaugurates Jammu and Kashmir Day at IITF 2024, Celebrating Cultural and Economic Splendor

 

Hon’ble Chief Minister Sh. Omar Abdullah Inaugurates Jammu and Kashmir Day at IITF 2024, Celebrating Cultural and Economic Splendor

 

New Delhi, November 23, 2024 – The Jammu and Kashmir Pavilion at the India International Trade Fair (IITF) 2024 witnessed a vibrant celebration of Jammu and Kashmir Day, with the Hon’ble Chief Minister of Jammu and Kashmir, Sh. Omar Abdullah, gracing the occasion as the Chief Guest.

 

In his keynote address, the Hon’ble Chief Minister highlighted the unparalleled cultural and economic richness of the region, urging visitors to explore the pavilion and support the artisans and entrepreneurs of Jammu and Kashmir. "From world-renowned handicrafts and premium handlooms to the finest agricultural and horticultural products, Jammu and Kashmir offers treasures that stand among the best in the world. I invite everyone to visit the J&K Pavilion and experience the authenticity of our indigenous products," he said.

The Chief Minister extended a warm invitation to people from across the country, urging them to experience the unparalleled beauty and hospitality of Jammu and Kashmir. Highlighting the region's rich cultural heritage and picturesque landscapes, he said, "I encourage you to visit Jammu and Kashmir in the summer of 2025 to witness its breathtaking charm firsthand." He also invited the general public to visit iconic spiritual destinations like the Shri Mata Vaishno Devi Shrine, a beacon of faith and devotion nestled amidst the serene Trikuta Hills. "From snow-capped peaks and lush valleys to sacred sites and vibrant traditions, Jammu and Kashmir promises a unique blend of tranquility and adventure. We look forward to welcoming you with open arms."

 

Shri Nasir Aslam Wani, Advisor to the Hon’ble Chief Minister, praised the commendable efforts of the Industries & Commerce Department and the Jammu & Kashmir Trade Promotion Organization (JKTPO) in supporting the region’s artisans and exhibitors. He expressed optimism about expanding Jammu & Kashmir's participation in such events in the coming years, ensuring even greater opportunities for showcasing the region's rich craftsmanship. Shri Wani also extended an open invitation to the public, encouraging them to visit Kashmir and explore the authentic and diverse products that reflect the unique cultural heritage of the region. "Next year, we aim to make this platform even larger, allowing more artisans to present their unparalleled creations to the world," he remarked.

 

Earlier, Commissioner Secretary of Industries and Commerce, Shri Vikramjit Singh, welcomed the Chief Guest, Sh. Omar Abdhullah  and informed remarkable increase in participation from Jammu and Kashmir at IITF, which has grown from 30 participants in earlier years to 115 exhibitors in 2024. He announced plans to expand the reach of J&K’s artisans and entrepreneurs by participating in International Exhibitions and events in the near future.

Shri Khalid Jahangir, Managing Director of JKTPO, proposed Vote of Thanks for the ceremony and , expressed  heartfelt gratitude to all guests, partcipants, officials and public whose participation contributed to the success of the event, He reaffirmed JKTPO's unwavering commitment to empowering local artisans and entrepreneurs by providing them with platforms to showcase their talent and expanding opportunities through such events.

 

The celebration of Jammu and Kashmir Day witnessed the presence of distinguished dignitaries, including, including Sh. Dheeraj Gupta, Additional Chief Secretary to the Chief Minister; Dr. Rashmi Singh, Principal Resident Commissioner, New Delhi; and other senior officials of the ITPO and Government.

Adding vibrance to the event, a grand cultural program showcased the essence of Jammu and Kashmir through mesmerizing performances of Dogri and Kashmiri folk dances and songs by local artists, captivating the audience and leaving them spellbound.

The event truly reflected the spirit and diversity of Jammu and Kashmir, blending its rich cultural heritage with its economic aspirations.

The J&K Pavilion featured over 115 exhibitors, including women entrepreneurs, specially-abled entrepreneurs, and cooperative societies, offering an array of products, from Geographical Indication (GI)-tagged treasures like Pashmina Shawls, Kani Shawls, Sozni Embroidery, and Basholi Paintings to high-quality agricultural produce such as Saffron, Honey, Walnuts, and Lavender Oil.The pavilion’s interactive features, such as video walls showcasing success stories, craft techniques, and J&K’s stunning tourist destinations, added a dynamic touch.

Building on this momentum, JKTPO is set to host the JK Textile Sourcing Fair in Srinagar on November 27-28, 2024. The event aims to further attract investments, create market opportunities, and reinforce Jammu and Kashmir’s position as a hub for high-quality goods and services.