New Delhi, November 2024 –The Jammu and Kashmir Trade
Promotion Organisation (JKTPO), under the aegis of Industries and Commerce
Department of the Government of Jammu and Kashmir, proudly showcases the
vibrant spirit of the region’s artisans and entrepreneurs at the 43rd India
International Trade Fair (IITF) 2024, with the J&K Pavilion located on the
1st Floor, Hall No-2. The fair, hosted at Pragati Maidan,in New Delhi, by ITPO from November 14 to 27,
showcases J&K's rich culture and entrepreneurial energy, perfectly aligning
with this year’s theme of tradition and modernity.
This year’s J&K Pavilion @ IITF 2024 has provided a prominent platform for over
115 exhibitors, including women entrepreneurs, specially-abled entrepreneurs,
and cooperative societies, to present their products to diverse audiences. The
Pavilion has drawn attention to J&K’s Geographical Indication (GI)-tagged
products such as world-renowned Saffron, Pashmina Shawls, Kani Shawls, Sozni
Embroidery, Basholi Paintings, and Paper Mâché, epitomizing the authenticity
and excellence of J&K’s heritage.
Jammu and Kashmir Day will be celebrated on November 23,
2024, at Amphitheater 1. This event will feature captivating cultural
performances and engagements with dignitaries, further enhancing J&K's
cultural and trade presence on the national stage.
JKTPO’s transparency and inclusive efforts have been
critical in supporting local businesses. With the participation of known
organizations such as J&K Agro Industries Development Corporation, J&K
Industries, and the State Handloom & Handicrafts Development Corporation,
the Pavilion has showcased the harmonious blend of tradition and innovation
that defines the region.
Over the past 2-3 years, JKTPO has significantly
enhanced the participation of artisans, farmers, entrepreneurs, etc. in trade
fairs/exhibitions in different parts of the country, including IITF. The participation
in the J&K Pavilion at the India International Trade Fair (IITF) has
witnessed a remarkable surge, growing from fewer than 30 exhibitors to over 110
exhibitors in 2024. In 2023 also, the JKTPO facilitated participation of around
120 exhibitors for participation in IITF at Pragati Maidan. This significant
increase reflects the growing enthusiasm among artisans, farmers, entrepreneurs,
and cooperatives to showcase their products on a prestigious platform like
IITF. The benefits accrued to participants have been substantial, with many
artisans and entrepreneurs generating numerous business leads that have
translated into confirmed orders, fostering long-term business relationships.
Additionally, on-the-spot sales at the fair have increased exponentially,
providing direct financial benefits and boosting morale among the exhibitors.
The overwhelming response from visitors and buyers has further instilled a
sense of pride and motivation among the participants, who are now eagerly
looking forward to showcasing their offerings at the J&K Pavilion each
year. This success highlights Government’s relentless efforts in promoting and
empowering local talent, creating a sustainable and thriving ecosystem for
artisans and entrepreneurs.
In line with its mission to empower local
entrepreneurs, JKTPO has consistently organized buyer-seller meets,
exhibitions, and trade fairs to promote J&K’s rich art, culture, and
industries. Over the past few years, JKTPO has organized and participated in
more than 70 Exhibitions/ buyer-seller meets and events, including notable ones
such as MITEX, PITEX, World Food India, MSME EXPO, UPITEX, Carpet Fair Badohi,
CII Fair Chandigarh, etc. In addition, the JKTPO has initiated organizing
national level trade fairs, namley JK Trade Show 2024, JK Textile Sourcing
Fair, Agro Food Fest, etc.since 2023.
It is important to add that the JKTPO has started
charging participation fee from exhibitors which has brought serious and
enterprising ones forward, thus incentivizing hardwork and entrepreneurial
talent. The payment of participation fee has ensured huge demand and turnout at
these exhibitions, motivating new and aspiring artisans and entrepreneurs to
start their journey. The JKTPO has successfully handheld numerous young and
budding entrepreneurs by providing market connects of lasting nature.
Beyond physical platforms, JKTPO has been instrumental
in promoting J&K entrepreneurs through e-commerce. More than 30 onboarding
drives for platforms like Amazon, Flipkart, Walmart, and GeM have enabled over
1500+ entrepreneurs to showcase their products to a global audience and more
than 5000 entrepreneurs participated in these awareness and onboarding drives..
These initiatives are part of a broader strategy to ensure artisans and
entrepreneurs achieve enhanced sales and recognition.
Continuing its momentum, JKTPO is set to host the
Basmati Fair in Jammu on November 21, 2024, and the JK Textile Sourcing Fair in
Srinagar on November 27-28, 2024. These events aim to further empower entrepreneurs,
promote trade and exports, and solidify J&K’s position as a hub for high-quality
goods and services.