JKTPO organized E-commerce Onboarding Drive at Baramulla to uplift and
boost local entrepreneurs.
Baramulla,
Jul 15: Jammu and Kashmir Trade
Promotion Organization (JKTPO) along with the District Administration Baramulla
and leading e-commerce players, successfully organized e-commerce onboarding
drive at Banquet Hall Baramulla to uplift and boost economic growth and
potential of the local entrepreneurs in the region.
The
main aim of the drive is reaching out at grassroot level to empower local
artisans, farmers, and entrepreneurs by providing them with access to a broader
market, enhancing their sales opportunities, and fostering economic growth
through digital commerce. This initiative aims to bridge the gap between local
producers and global consumers, enabling sustainable livelihoods and promoting
the region's unique products and cultural heritage. The drive is in line
of the planned drives to be held across the UT for the onboarding of local
products on e-commerce platform.
The event witnessed active participation
of 160+ participants including women entrepreneurs, retailers, artisans,
exporters, growers and FPO. The event highlighted the advantages of onboarding
on e-commerce platforms and encouraged the participants to join online
marketplace. During this day long drive 30+ participants
were registered on-spot free of cost from various sectors and rest started the
process of onboarding.
The occasion was graced by Mr. Minga
Sherpa (IAS) Deputy Commissioner Baramulla who emphasized on the pivotal
role of digital commerce in business growth in his address. He provided
insights into the e commerce network and highlighted the numerous benefits of
joining the platform. He was accompanied by Ms.Nighat Alam General Manager DIC
Baramulla. The onboarding drive aligns with JKTPO's commitment to
supporting local exporters by providing diverse marketing platforms and forward
linkages.
Earlier representative from JKTPO
welcomed Mr. Minga
Sherpa (IAS) DC Baramulla and all the other participants in the event
and highlighted the importance of ODOP and DEH initiatives and the advantages
of onboarding the products on e-commerce platform.
Mr. Maqbool Shah from GeM gave the
detailed presentation about the importance of GEM and its registration process on
GEM portal and facilitated onboarding of the participants onto Gem portal in
addition to online redressing of the grievances raised by the participants. The
representative from ONDC also gave a detailed ppt about the registration
process on MY Store app.
Representative from State Tax Officer
Baramulla, briefed about the GST, its importance for doing any online business.
The highlight of the event was the
one-on-one onboarding sessions, where seller and partners were directly
onboarded onto the GEM portal. This hands-on approach allowed participants to
swiftly integrate into the marketplace. The event showcased the commitment of
JKTPO and District administration to empower local entrepreneurs and facilitate
their entry into the global e-commerce landscape by providing a platform for small businesses to reach a global audience, this
initiative aims to boost economic growth and
create sustainable opportunities for the vibrant entrepreneurial community in
Jammu and Kashmir.
JKTPO is
providing both physical and e-commerce marketing platform to entrepreneurs of
Jammu and Kashmir at the National and International levels. Initiatives like
participation in trade fairs/exhibitions, on boarding drives on GeM, ONDC and
other e commerce platforms, Export awareness programmes at District level will
help to improve overall trade and export ecosystem of UT of J&K.
A similar on-boarding drive is currently
going in other districts of the UT and shall continue the spree of such events
to endorse e-commerce on-boarding of potential entrepreneurs and boost the
socio-economic scenario of J&K.